Too often, companies show up to conferences and exhibitions without a clear plan and leave without meaningful results.

My Event Preparation service ensures you walk into any conference with the right messaging, materials and connections to make it count.

What I Deliver

I help founders and executives transform events into growth opportunities by focusing on three areas:

  • Messaging & Pitch Refinement: Crafting a clear narrative that resonates with the audience you’ll meet.

  • Materials & Collateral: Developing sharp, professional pitch decks and leave-behinds that open doors.

  • Strategic Introductions: Leveraging networks to line up warm meetings with prospects, investors, or partners before you land.

Why This Approach Works

  • Prepared, Not Reactive: You arrive knowing who you’re meeting, what you’re saying, and what you want to achieve.

  • High ROI: More qualified conversations and follow-ups mean a stronger pipeline from each event.

  • Confidence: Founders and executives walk in focused and ready, not scrambling.

Matt Connelly, Firefinch Software:

“Firefinch Software develops custom software for life science companies. We met Ross early in our exploration of the US market, and he quickly became a vital connection for us, providing warm introductions that led to real commercial conversations.

He understood how to translate our messaging framework for the local markets and built us a pitch deck that was clean, professional and clearly explained the problems that Firefinch can solve. This is hard to find in a marketing partner.”


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Narrative development

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Personal branding