What to look for in a fractional marketer:

You need someone who gets what it’s like to build a business from scratch.

I bootstrapped my agency from a one-man show in Scotland to become a profitable global business — operating in the UK, Europe, US and Asia.

You need someone who can scale without burning out the team or budget.

I’ve hired 100+ people across multiple markets, balancing sales and delivery. I know how to build for resilience, not just revenue. (I also had a great team.)

You need sharp messaging and a smart GTM plan that actually works.

My background is in content strategy and storytelling. I’ve helped investment firms, technology, healthcare, media and other B2B industries find their voice, build awareness and grow sustainably .

You need someone who’s strategic, but not afraid to roll up their sleeves.

I’ve been the founder, the marketer, the operations lead and the coffee maker. I know when to zoom out and when to get stuck in. I love getting practical and delivering tangible value.

You need results.

I’ve helped companies launch in the US, build brand presence and grow their businesses. Usually, that starts with the messaging and market positioning. And it ends with a successful fund raise or go to market execution.